Speaking Engagements

Broadband World Forum Asia 2008, Hong Kong

Date: July 18, 2008
Hours: 11:00 a.m. - 12:30 p.m.
Deepesh Arora, Director of Applications and Services

Strategies to Manage the P2P Phenomenon

Peer-to-peer (P2P) file-sharing technology has transformed broadband business models across the world. Most service providers continue to believe that P2P traffic will constitute roughly 60 percent of network traffic in the coming years. Growing video content will drive this number even higher, especially when Joost TV and Vudu set-top boxes begin delivering high-definition video content utilizing P2P technology.

As service providers roll out revenue-generating services such as IPTV, video on demand, voice over IP, and other real-time applications, ensuring subscribers' quality of experience becomes paramount. However, the quality of these profit-generating services is under significant threat due to the aggressive bandwidth consumption of P2P applications.

This presentation examines some proposed solutions for managing the impact of P2P traffic. It also details the testing challenges involved in validating the ability of those solutions to maintain QoE for real-time services without alienating P2P subscribers.

IPTV World Forum 2008, London

Date: March 13, 2008
Hours: 5:30 - 6:00 p.m.
Deepesh Arora, Director of Applications and Services

Panel: Making Quality of Experience a Service Differentiator

In the last year it has become clear that IPTV providers views Quality of Service as a service differentiator. This reflects the real world experience from deployment and subscriber growth, where provisioning costs, churn, customer care calls and truck rolls make a significant impact on the bottom line. As cable operators start to offer roughly similar services to IPTV, and satellite evolves to include on-demand and maybe triple-play, it could be that customer lifetime experience decides which platforms win and lose.

Internet Telephony Conference & Expo/ East

Date: January 25, 2008
Hours: 12:30 - 2:20 p.m.
Taran Singh, Video and Triple Play Product Line Manager

The State of IPTV

By all accounts, IPTV subscriber growth is booming. A recent report from analyst Point Topics shows that IPTV users increased by 179 per cent in the 12 months to 30 June 2007, and that there are over eight million people connected to IPTV services worldwide. But the road to respectability has been a rocky one for some vendors as trials and planned deployments have not come to fruition. Come to this session and hear from our assembled panel of industry luminaries what the true state of the IPTV market is. And don't forget to bring your questions, as we will set aside some time for conference-goers to ask the experts.

IPTV World Forum Asia 2007, Singapore

Date: December 7, 2007
Hours: 12:20 - 1:00
Deepesh Arora, Director of Applications and Services

Quality assurance for extreme services

  • Are IPTV providers paying enough attention to service quality?
  • Impact of quality assurance on customer acquisition/retention and bottom line
  • Why is Quality of Experience (QoE) this year's buzz word?
  • Key warning signs that you are pushing a network too far
  • Preparing for extreme services like multi-room HD with primary line VoIP
  • Proactive QoS and QoE management: best practice

Customer Experience Management

Date: November 13-14, 2007
Taran Singh, Manager of Application Testing, Ixia

IPTV QoE - No Second Chance to Make a First Impression

With satellite and cable television's well-established high-quality level, service providers must ensure high QoE to be considered a viable alternative for potential IPTV customers. From Day 1, they must offer quality equal to traditional TV. As service providers have large scale IPTV deployment, they have run into problems with quality. Providers must understand the differences between QoE and QoS and accurately measure subscriber QoE. Additionally, they must adequately test the network and services prior to deployment. This session discusses methods that guaranty IPTV delivers maximum QoE, and provides real-world examples from service providers who have successfully launched IPTV services.

The Global Network of Entrepreneurs

Date: November 07, 2007
Hours: 06:00-09:00 PM
Moderator: Atul Bhatnagar President and COO, Ixia
Panelist: Victor Alston Senior Vice President, Product Development, Ixia

SIG Networking: Resilient Digital Media Infrastructure enabling IPTV and other Services

This panel will discuss the creation, validation and deployment of the emerging global digital media infrastructure enabling next generation services such as IPTV. The panel will discuss the market opportunity, key issues and innovative solutions addressing salient issues. Leading carriers, network equipment manufacturers and network performance testing companies will be on the panel to have an engaging dialog regarding how to design a resilient and performant digital media infrastructure enabling enterprises and consumers. The panel will also discuss customer examples highlighting the revenue producing capability of these emerging multimedia services. Based on our panelists' experiences, you will to walk away with best practices and pitfalls to avoid as you pursue this vibrant global market.

MPLS 2007

Date: Wednesday, October 31, 2007
Hours: 11:00-12:00 noon
Ernie Brown, Technical Marketing Engineer, Carrier Ethernet Testing

Benchmarking Carrier Ethernet Services

Service providers are looking to scale their Carrier Ethernet service offerings to support thousands VPNs with multiple service levels over 10G cores. To meet these needs, network equipment manufacturers (NEMs) have unleashed the next wave of "purpose built" products with new protocol features. This is moving the industry closer to the goal of an end-to end carrier-grade Ethernet network, where service providers can deploy multiple services over a single Ethernet backbone.

But how close are we to actually meeting these goals? The conformance standards for basic services of MEF 9 are no longer sufficient. This requires leaping into the new world of MEF 14.

Ixia and Isocore will provide the road map to help service providers and NEMS navigate an MEF 14 world, where they will need to conduct performance tests (data plane forwarding and control-plane scale) to show scalability with QoS across multiple service levels. They will provide real-world examples as to how to develop a testing plan to ensure that products and networks meet the challenges of MEF 14 for services and the underlying MPLS infrastructure.

The Premier IP Communications Conference

Date: Monday, October 29, 2007
Hours: 11:00-12:00 noon
Deepesh Arora, Director of Applications and Services Testing

The IPTV Hit-or-Miss

Issue Early IPTV deployments in small markets--with friendly customers--have had the luxury of rolling out less than perfect systems. Widespread deployment by large carriers will be a different story. Tier 1 service providers attempting to displace cable providers as the TV entertainment leaders will have to hit a service home run the first time around or they could loss the game entirely. Join a panel of experts on video quality to discuss how service providers can offer the highest quality IPTV experience.

NetEvents

Date: October 28, 2007 - Friday
Hours: 1:30 - 2:10 pm
Debate Session VI - Mobile Backhaul
Cost, Reliability, Scalability - 3 big challenges for mobile backhaul
Introduced & Chaired by: Michael Howard, Principal Analyst and Co-Founder, Infonetics Research
Mobile operators are being squeezed between the demand for high bandwidth multimedia services and the competition to keep costs down. Backhaul represents up to 30% of the operational expense, and the average bandwidth per site is expected to rise from 5 to 9 Mbps in the next few years.
According to a recent Infonetics report, the telcos' migration to IP-based backhaul support is reducing backhaul equipment costs from $3.4bn in 2005 to an estimated $2.4bn in 2009 - good news, except that backhaul service costs are expected to double from $16bn in 2005.
In Evian we took a close look at the alternative technologies for backhaul, now it's time to address the commercial realities.
Michael Howard knows the challenge - he lives with it every day in his role as Principal Analyst and Co-Founder for Infonetics Research. So he introduces this debate by laying down his requirements and putting these and other questions to our vendor panel:
What are their viable backhaul options for moving forward? With business and consumers alike demanding additional services with guaranteed reliability at lower costs, how can network operators build their backhaul networks and maintain profitability?
With individual cell bandwidth projected to double or even treble within the next couple of years, what options do they have to ensure they can scale on a cell-by cell basis as and when required? And how will the operators be able to guarantee service levels in the event of a backhaul network failure?
Michael Howard is asking for solutions, not visions. Let's see how our panel responds.

NetEvents

Date: October 27, 2007 - Thursday
Hours: 9:20 - 10:00 am
Debate Session I - IPTV
Introduced & Chaired by: Ian Keene, Vice President & Chief Analyst, Gartner
Panelist: Victor Alston, Vice President of Product Development, Ixia

Feeding the hunger for video - can the network deliver?

While much of the media hype around IPTV has been centred in Europe and North America, real progress in commercially viable IPTV service has been made in Japan, India and China.
We can clearly deliver moving pictures, but can we build a sustainable business model around it? Will a technology geared to domestic triple play services meet the needs of the enterprise? Will it adapt to the growing demand for mobile video to the handset?
Ian Keene, Vice President & Chief Analyst, Gartner has spoken to Disney, Time Warner ... and many other companies keen to feed our hunger for video - to the home, to business and to the mobile user. He has found out what they really need, and what they can sell their customers now and in the immediate future. He presents his findings and then asks the panel "can the technology deliver?"
Our panel includes providers and vendors already driving the IPTV wave in Asia, as well as network performance testers who know all to well the technology's strengths and limitations.

Broadband World Forum Europe 2007

Date: October 09-12, 2007 - Tuesday
Hours: 3:45-5:15 pm
Neal Roche, Vice President of Product Management, Ixia

HDTV over IP Delivery Challenges

As service providers move to provide users with a richer video experience, they will need to offer high-definition content. This is crucial for service providers to be competitive with incumbent cable and satellite providers. However, using the current MPEG-2 standard to deliver HD video requires prohibitive amounts of bandwidth. Therefore, service providers will need to validate more efficient codecs such as MPEG4, H.264, and VC-1. This session will discuss how to perform pre-deployment testing using real HD video content with all advance codecs to enable service providers and network equipment manufacturers to meet the challenges and opportunities of HD IPTV.

Carrier Ethernet World

Date: Sep 24-28, 2007 Geneva
Hours: 10:20 a.m. - 11:20 a.m
Michael Haugh, Senior Product Manager, Carrier Ethernet

Carrier Ethernet in the Core, Metro and Access

  • Technology approaches available to operators
  • Emergence of Long Haul service offerings
  • How access technologies are enabling global coverage

Carrier Ethernet World

Date: Sep 24-28, 2007 Geneva
Hours: 10:20 a.m. - 11:20 a.m
Michael Haugh, Senior Product Manager, Carrier Ethernet

Carrier Ethernet Certification Programs

  • MEF 9, 14 Certification Program Overview for vendors and operators
  • Certification advantages to enterprises

Carrier Ethernet World

Date: Sep 24-28, 2007 Geneva
Hours: 10:20 a.m. - 11:20 a.m
Michael Haugh, Senior Product Manager, Carrier Ethernet

Interoperability and Interconnect

  • Requirements for interworking from service providers
  • Status of interoperability projects in the MEF
  • Carrier Ethernet interop testing at CEWC

Internet Telephony Expo/West

Date: September 12, 2007 - Wednesday
Hours: 2:45-3:30 pm
Pierre Lynch, Director of Wireless Strategy, Ixia

Testing IMS Networks

As we move to a more standardized IMS environment, it is easy to fall into the trap of thinking that standardization will decrease the requirement to test. The thinking goes that once the standard is set, one would only need to conduct product testing to see if the equipment meets the standard. However, a standardized IMS environment will actually increase the testing imperative. An IMS network is a distributed multi-vendor environment that will be delivering a converged, media-rich service offering. The need to conduct regular and continued interoperability testing will be paramount to ensuring both the successful deployment and support of the network, as well as the quality of experience (QoE) for the end users of the services that are being delivered. Come to this session to find out more.

FierceMarkets IPTV Evolution

Date: September 10, 2007 - Monday
Hours: 1:30-2:15 pm
Deepesh Arora, Director of Application Testing, Ixia

Panel Session: Security and QoS

Glitches in network rollouts and heated licensing negotiations with content providers have slowed down the growth of IPTV across the U.S. during the past year. The hot button issues of content security and network scalability will be tackled in this session. Join us for these presentations and learn best practices from security and QoS experts in the IPTV sector.


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